This is actually a very hard-hitting fund raising print advertisement campaign launched by a nonprofit humanitarian organization, Orbis. The organization is involved in eliminating preventable blindness and restore sight in the developing world. The campaign was launched with a view to divert people to its website to encourage sign-ups to the monthly donation program in order to help 1,400,000 blind children see again. The advertisement has portrayed a thought provoking and sentimental aspect of blindness among children. The advertisement conveys that these blind children can only see their loved ones through their hands.
The advertisement has printed the photographs of the loved ones of these blind children on their hands, this brilliant concept was not only innovative but also an effective way to communicate message. The presentation of the campaign is extremely simple, straightforward and to the point. The art direction of the campaign was really fantastic. The campaign was created by Leo Burnett, Hong Kong.
Via 10 Ad
