Ormo Knitting Wool has launched this print advertisement campaign to boast its brand image while stressing on the purity aspect of the product. The advertisement apparently focuses to establish its commitment to provide purest Lambswool. It has used a very light and effective approach to convey its message with a touch of humor. The advertisement is showing a herd of lambs and interestingly among them a wolf has been shown as a part of the herd. The basic idea was to show that since the wolf is wearing a sweater made of lambswool, other lambs could not distinguish him and takes that a wolf as a member of their community.
Through this promotional ad the firm has been successful to establish that their product is so close to the level of purity where even lambs could not consider their predator out of the herd. The presentation of the campaign is very simple and straight and effectively displayed the idea. The product benefit is obviously effectively and coherently presented in the ad. The text of the ad reads‘100% pure Lambswool’. The advertisement was created by Alice BBDO, Istanbul, Turkey.
Via: Ads of the World
