Help an athlete to go to the Paralympics. Make a donation.
add aerporto luggage
Well, help them.
This outdoor advertising effort from ADD (Sporting Association for the Disabled) urges us to help the disabled athletes to go to Paralympics and donate for this cause.
Such efforts should naturally ‘move’ us- ‘move’ us in such a way to embrace a positive change in the emotional level.
The effort was taken place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Sounds like a really moving effort. Anyway, the message is - Help an athlete to go to the Paralympics. Make a donation
CREDITS
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria
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