This campaign has been developed by Saatchi & Saatchi Malaysia for penguin books. The campaign shows people who are engrossed in reading classic novels, and the copy reads- ‘unputdownable’
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If you are a bookworm, you will get the neatness and beauty of this campaign so easily. The message has been conveyed through a simple, beautiful and powerful way. The headline ‘unputdownable’ is suitable and supports the visuals.
Credits
Advertising agency; Saatchi & Saatchi Malaysia
Creative Director: Adrian Miller
Writer: Ramanjit Singh Gulati
Art Directors: Karen Wong, Richard Copping.
Photographer: Lim Sok Lin
Digital Imaging: Simon Ong (Studio DL).
Via: campaignbrief
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