BBDO has recently produced a smart transit ad, which has an operational headphone jack fixed with it. The moment anyone plug in the headphones he or she would be able to hear samples of music that is made accessible through pepsiaccess.ca. However, these posters and the sample 12 songs can be seen in Toronto and Vancouver until the end of this summer.
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Now every Pepsi comes with a PIN that can be cashed in to access music, concerts, events and other things.
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