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This print advertising campaign was launched by Periodicos Asociados newspaper to sell a Nature encyclopedia included every Sunday edition. The campaign focuses on conveying that the Sunday editions will be full of information about nature and wildlife. The advertisements are showing animals in different landscapes and paper made elephant and Salmon also marks their presence the photograph in order to portray the linkage between the newspaper and the nature.
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Though the presentation of the advertisements is considerably good but it definitely struggles to outline the basic idea. Paper made elephant and salmon not at all make sense effectively with the connection of the core issue of the strategy. The copy of the advertisement is equally confusing and debatable over its appropriateness. The copy reads, 'This Sunday Your Newspaper Will Come To Life'. The campaign was created by Ade, Bogota, Colombia.
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