Phare Project: You can be a better parent, too

These materials aim at preventing the further development of the street children phenomenon by getting either parents in extreme difficulty to ask for help or third parties to ask for help on their behalf.

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This material makes the case to parents that verbal and physical abuse is not the right way to discipline their children while encouraging them to embrace the alternative disciplinary methods which ultimately are more effective.

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The material encourages parents to spend time with their children.

This is a social awareness print advertisement campaign launched with a view to make parent aware about their responsibility of raising their children. The campaign, You can be a better parent, too, was launched within the framework of the Phare Project ‘Educational Campaign on Child’s rights in Europe. The campaign involves around parenting and broadly focuses on three crucial aspects. The campaign insists that parent should spend more time with their children and handle them very delicately to ward off any negative fall out.

The presentation of the campaign is very plain but it is certainly impressive that reflects a general perception of ideal upbringing. The campaign has attempted to provoke thoughts regarding careful parenting among people by portraying emotion driven photographs. The campaign has focused on three specific aspects of parenting such as, What constitutes good parenting, Prevention of street children and Proper discipline of children.

Via: 10 Ad