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This is actually a refreshing print advertisement campaign to promote widescreen television of Philco. If not looking deep into the intricate aspect of the campaign, it is actually based on an original and smart idea. The campaign aims at emphasizing that if anybody watching normal television he or she would be missing many things like the advertisement. The campaign promises to deliver an entire different story when a person watches anything on this television. The missing aspect here is of course quality of the television.
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To portray this idea the campaign has taken a unique to express it. The advertisements are displaying a story on a page while the middle part of the story has been highlighted to depict normal TV. The story of both highlighted and the usual full story intended to be entirely different however, here the campaign has faced some problems. In fact writing two stories like this requires really a great work of copy writing.
The copy reads, 'Philco widescreen. It's a whole different story.' The campaign was developed by Lew'Lara, Sao paulo, Brazil.
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