This campaign for Fenistil, developed by Saatchi & Saatchi, Switzerland, features photoshoppically oversized scare of burn, scratch and sting.
fenistil burn
Well, we can say that these ads ‘effectively’ convey the message. Hmm, yes, it effectively makes us feel an itching sensation. Its slightly scary photroshop, man...
Itching, burning, insect bites, and this kind of photoshop over enthusiasm...
CREDITS
Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Director: John Pallant, Roger Kennedy, Derek Green
Creative Director: Jorg Riommi
Art Directors: Lucian Cernat, Daniela Nedelschi
Copywriters: Alexandra Ivan, Jorg Riommi
Account Leaders: Alexandra Ivan, Liana Petrascu, Thijs Hoogenboom
Art buyer: Tania Retchisky, Monica Garbur, Vitalie Brega
Photographer: Carioca
fenistil scratch
fenistil sting
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