Play-Doh is a modeling compound used by children for art and craft projects at home and in school. Wikipedia says. Ugly Doggy mentions about this print advertisement for Play-Doh comes from Singapore.
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The ads show various models made up of Play-Doh like razor blades, matches, chainsaws, cleavers and pills. These things are usually dangerous for children, unless
they are created with Play-Doh. The campaign says that- Safe no matter what you make.
The campaign cleverly achieves mainly two important things- it shows the possibilities of Play-Doh with which children can make any models, and it indicates to the parents that Play-Doh is harmless for children.
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