We have seen how the Sydney International Food Festival was promoted through sumptuously created flags. Now, another instance of playing with food. This time it is not so brilliant.
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McCormick is selling spices through this print campaign, developed by Publicidad Augusto Elías. The ads feature many great structures like Taj Mahal and Eiffel tower created out of food.
The copy reads-
The best selling spices in the World.
McCormick, spread the good stuff.
CREDITS
Advertising Agency: Publicidad Augusto Elías, México, D.F. México
Creative Directors: Ricardo Curiel, Lluís Monsó
Art Directors: Lluís Monsó, Ricardo Curiel, Mauricio Rodríguez Toscano Vargas
Copywriters: Ricardo Curiel, Mauricio Rodríguez Toscano Vargas
Photographer: Sergio Yazbek
DGC: Manuel Ruíz
Via: Ads of the world
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