Creativity can be tasty or disgusting. It can be silly or sensible. This ad for Blender, which is a concept store in Istanbul, has a tinge of creativity. But it is peppered with repulsive eeriness.
blender butchershop
As the ad says, Blender is similar to Colette in Paris or Dover Street Market in London. The ad, developed by Rafineri, Istanbul features a happy shopping woman chopped in parts.
There is some kind of ‘inhuman’ approach. PETA would be happy to use this ad to prove its point.
CREDITS
Advertising Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali, Murat Cetinturk
Art Director: Can Guven
Copywriter: Gorkem Yegin
Photographer: Koray Birand
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