This print campaign for Polar Light can be viewed as an apparent attempt to position the brand something as refreshing in a unique and entertaining way.
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The campaign, developed by La Cancha, Caracas, features ‘submerged’ refreshing scenes. The ads do have a common nature, and they indeed convey the same idea of refreshing ability of the said product.
CREDITS
Advertising Agency: La Cancha, Caracas, Venezuela
Creative Directors: S.Cappiello, A.Hernandez
Art Director: Luis Peña
Copywriter: Werner Lemke
Illustrator: Anonimus Studio
Photographer: Miguel Angel Alonso
Account Director: Beatriz Urdaneta
Producer agency: Ada Odreman
Via: Pixel pasta
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