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This is a compelling print advertisement campaign launched by Portuguese Heart Foundation to commemorate Father's Day. The campaign aims at creating awareness among people regarding how small things done by them can make their children happy. The campaign apparently urges people to use their fatherly heart to bring happiness in one's life. The advertisement is showing techniques of making things that children would use to play in order to outline the fact that how to bring happiness in one's life by applying just heart symbolizing willingness to do that.
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The motive and reason behind the advertisement campaign is no doubt noble and appropriate but the presentation of the campaign has so many layers that might perplex onlookers. The other aspect the advertisements is that it might not appeal to a larger mass and especially those who are impatient. The punch line of the campaign reads, 'exercise your fatherly heart. Happy Father's Day'. The campaign was developed by Partners, Lisbon, Portugal.
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