A poster is usually created with the single aim of promoting a particular brand or ideology. However, this poster attracts our attention for reasons other than its primary aim. The poster for Forma total gym is made of modeling compound.
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These ‘innovative’ posters, developed by Artplan, Rio de Janeiro, feature six packs drawn on human body. The advice of the poster is Shape your body
CREDITS
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla
Via: Coloribus
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