Procter and Gamble had recently launched this interesting advertisement campaign to promote its Glide dental floss. The campaign has used typography to highlight the need for dental hygiene in an interesting manner. The campaign has taken paradoxical approach to stress that positive prospects are well infested with certain drawbacks and factors that could make it uncertain. The advertisements are showing few aspects of life through typography and at the same time risks and troubles related to it. The risks and troubles are compared with a part of edible item that gets trapped between teeth.
Thereby through its unique presentation it has been immensely successful to highlight the product benefit in a fascinating way. The Glide Dental Floss campaign was created by Saatchi & Saatchi, New York. In addition, the campaign was part of the collection that won Saatchi & Saatchi New York, agency of the year at the Clio Awards this month.
Via Duncan’s Print
