The best part of vehicle advertising, I think, is its mobility in nature. Put it by the side of highway during morning hours, get immediate attention of the office goers (cash rich, impulsive, disloyal?), move it to by the school premises in the forenoon, kids will certainly notice it and so on.
vehicle advertising
Yes, nice simple web address can get a quick high traffic also if being put in a suitable place. I mean the place where one gets the most number of probable customer eyeballs.
The trend shows that entertainment and media companies mostly use vehicle or mobile truck advertising. Next in line are food, consumer durables, financial solutions like insurance and credit cards etc.
It also can be used as a part of integrated communication plan when the medium will reinforce any given message or symbol to the targeted consumers. Other objectives also can be attained when the requirement is more local in nature.
It's cheap too. Can be a good tool for SMEs.
Related Stories
Flipies, a new promotional advertising tool
I remember when were kids we were truly obsessed with the flip books. Yes, the ones, when you flip quickly the pages you get an impression of a mini running movie. My favorite one was Titanic. Off course, sans Leonardo's love angle. And now, like all...
GPS, the latest advertising tool?
Dunkin' Donuts, Cold Stone Creamery have started doing it. As more and more consumers are purchasing GPS device, (sale of unit volume has jumped by 152%) marketers have sniffed another opportunity to pass their message to consumers. Dunkin' Donuts...
OU is looking to appoint a fresh advertising agency
Open University (OU) has now started vigorously looking for a new advertising agency and the new advertising agency is likely to be entrusted to advice on strategic development for branding and marketing as well. The university's contract with the..
An employee is not a tool…if he is not an employee
Advocacy group 11.11.11’s international campaign for decent work was launched in January 2007. The recent video is part of the series. The Belgian campaign in Dutch and French includes videos, a website, and radio PSAs. Everybody involved in...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
