If you pay a prostitute, you are financing human trading. Though the sentence created confusion, the image of the nude woman was powerful enough to convey the message. Here is another such advertising effort against prostitution, which effectively communicates through its strikingly clever concept and art-direction.
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The ad symbolically shows how women who are dragged to prostitution and how helpless they are. Actually, they are in chains. The concept and intelligent art-direction have in fact performed a magic which can influence us with the conveyance of the intended message.
The copy reads- Thousands of women in Israel are held against their will in the prostitution industry. Don’t be an accomplice.
CREDITS
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creatives: Tal Raviv, Eldad Weinberger
Creative Director: Sigal Abudi
Art Director: Dana Moshkowitz
Copywriter: Ami Alush
Photographer / Graphic Designer: Yan Fedoroff
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