Protecto High Standard Washable had launched this humorous and interesting print advertisement campaign to promote its brand. The campaign offers to establish that even bad and rigid stains on beautiful walls of home are removable. Interestingly the campaign is showing drawings of the wall are either voluntarily leaving this wall depicting as if a migration is taking place or the product enables you to fight with them.
While the first advertisement is laying emphasis on rigidity of the stains as it is showing the stains too trying hard to stay on the wall, the second ad shows how these stains vanishes without putting up a fight.
The idea seems to be original and refreshing. Moreover, the presentation and the execution have been carried out excellently to produce an attractive campaign. The copy reads, ‘Stop fighting against stain. New Protecto High Standard Washable: everything happening on your walls can be cleaned up’. The campaign is credited to TRIBU/Nazca Saatchi & Saatchi.
Via Twenty Four
