swim3 25
swim4 25
swim54 25
Radiator has recently launched this print advertisement campaign to promote its ultra thin wetsuit. The campaign revolves around its quality of being thinner than other brands while keeping a person equally warm. The campaign also aims to outline that Radiator suit gives surfers greater flexibility that helps improving surfing performance.
swim2 25
The advertisements are showing naked bodies of surfers to emphasize the thinness and their different yoga style positions to depict the flexibility aspect. However, the campaign has gone to the extent in showing bodies to lay emphasis on thinness that a few eyebrows could be raised over display of nudity.
The copy of the ad reads, 'Improve your flexibility'. The campaign is created by The Furnace, Australia.
Related Stories
Improve your English
It seems that there are many aspirants for English learning courses across the world. In non-English speaking countries, proficiency in English is considered as a dignity and qualification for higher positions. So, there are so many advertising...
Improve your profile
Use of social networking sites and internet icons is not a new practice in advertising. Yet, advertisers often make experiments with this approach as that will give them a (fake) feeling of out-of-the-box idea or modern-day ambience. Whatever the...
Don’t beat around the bush, improve your English
English is a language that should be learnt in a sensible way. Otherwise, one may find it difficult to digest the real meaning of the phrases and idioms and may take it literally. So, he may actually bring the horse to the well or laugh all the way...
Aquafresh Flexigel: A new flexibility
Aquafresh had revealed a new toothbrush range with new flexibility and wanted to project this advertisement in slightly exaggerated approach. The campaign, therefore, concentrates on highlighting the extreme flexibility of the product using an...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
