Until the end of this universe, girls will never stop worrying about their beauty and boys will never stop worrying about their moustache.(sorry, this is an Asian(s) perspective). That is why fairness creams and beauty saloons are there.
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Anyway, Dove has decided to teach the German girls what real beauty is through the new campaign developed by Ogilvy & Mather, Düsseldorf. They put weight scales in girl’s locker rooms and public swimming pools.
When in use they will display this message- Real beauty can’t be measured in kilos. Then,by the number of fairness creams you use?
CREDITS:
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
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