Being a bit of an underwire addict, I certainly can vouch for the need for specialty underwear for women of all shapes and sizes. And even though I have yet to try on the WonderBra myself I know at least a dozen women who swear by the miracle working push-up. Needless to say any kinda advertising related to the magical bra generally garners a lot of attention but this one in particular had us all floored with its ingenuity.
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Aimed at celebrating the expansion of the undergarment collection into the D to G cup range, WonderBra launched a huge campaign asking real life 'models' to join a photoshoot that was developed into this huge billboard. Created by London-based advertising agency Iris, the campaign also boasts of an online version of the billboard which allows women to zoom into the tiny pics and bask in all the glory. Clever and I also love it how for once we don’t have to look at women with impossible stats fronting a major lingerie ad!
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