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This is an amusing print advertisement launched by Recruit Ireland in order to expand its reach and establishing brand image. The campaign has apparently taken a humorous approach to underline the basic elements of the firm. The campaign aims at emphasizing the ability of the firm to dramatically transform career of a person and endow him a career for what he is best suited. The advertisement showing experiences of several persons whose career was greatly transformed after consulting this recruiting firm.
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The direct approach of the campaign is quite appealing and the creative presentation has made this campaign effective and equally engaging. Moreover, the art direction of the campaign is remarkably excellent. The punch line of the campaign is, 'there is always a better job on recruitireland.com'. The campaign was developed by Chemistry, Ireland.
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