This is not a fake world. This campaign for Regions bank, created by Luckie & Company, aims to give a message to the Americans that Region bank is the right place for their savings.
The personal savings rate has gone up in the US, mainly because of the insecure feeling from the recession. Now, Region bank aims to bank on this increasing trend through this commercial.
All the three spots included in this campaign are created with a simple, yet beautiful concept. There is no subtle pompousness and no added flavors. Just simple, beautiful and 'down-to-home'. The campaign shows the importance of personal savings in different layers of life.
Via: adrants
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