Clever. If we judge this this print ad for Hitta.se, Sweden’s leading search engine, we can say this adjective without doubt. This notable advertisement has been developed by Masscreation, Stockholm.
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The word ‘Hitta’ means ‘find’. The advertisers cleverly banks on a common image which may naturally come to our minds if we are on a search for something in a specific city. Yellow Pages is indeed a trusted source of search. The ad announces the death of Yellow pages through clever art direction.
The concept, with out any flaws, conveys the basic message beautifully.
CREDITS
Advertising Agency: Masscreation, Stockholm, Sweden
Creative Director / Art Director / Copywriter: Masscreation
Photographer: Petter Karlberg
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