This print ad for Samsung F400, created by Indonesia’s Cheil Communication, tries to make a ‘punching impact’ on the target audience through its art direction.
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To convey the idea of power, the ad shows a ‘boxer sound’. And the copy reads- The new F400 with knock out power speakers
However, the copy should also be a bit more powerful like the image. Though the word ‘knock-out’ is apt in a boxing ring, it is not suitable to convey the quality of sound.
See also: Samsung's innovative publicity stunt
Credits:
Advertising Agency: Cheil Communication Indonesia
Creative Director / Copywriter: Galvin Sanusi
Art Director: Hendro Pranoto
Account managers: Nyiayu, Dony Munaf
Photographer: Handi Karya
Retoucher: Rudy
Via: Ads of the world
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