European stocks are falling but L'Oreal is rising. It seems the ladies, Scarlett Johansson and Penelope Cruz, the new brand ambassadresses have brought lotsa good luck with them. The Match Point Actress, nominee of Golden Globe will endorse High Intensity Pigment, the new line of makeup from the fashion house. Penepole Cruz will pose for natural Match, a new hair color line.
L'Oreal the largest cosmetic company of the world and maker of Lancome skin cream, Armani, Ralph Lauren fragrances and Maybelline Mascara experienced a 50% decline in net profit compared to last year.
Via [Businessweek]
Related Stories
Scarlett Johansson new Ambassadress for L'Oreal
Scarlett Johansson has signed a multi- million deal with beauty care company L'Oreal. HIP High Intensity Pigments is the new cosmetic line Johanson will be associated with. The match point star who has earlier endorsed Calvin Klein fragrances will also...
Scarlett Johansson in Mango ad campaign
This time, the Spanish brand Mango has adorned its campaign with some strikingly beautiful, though not so sensuous (my perspective), Scarlett Johansson. For lesser mortals who doesn’t have a clue about this chick, she is a Golden...
Angelina Jolie new face of St. John
Hollywood actress Angelina Jolie is signed up by luxury apparel label St John. The UN goodwill ambassador other than being the ambassador for the brand also will act as the voice behind the newly formed charity formed in support of children issues and..
Bipasha Basu- 'new face' of Emami
Emami is continuing its experimenters with Bollywood glamour queens. This time, it’s the turn of Bipasha Basu, who has previous experience in speeding up the heart beats of Indian viewers with her 'glamorous atrocities'. Bipasha has...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
