Fear has a power. It makes us do things which we have earlier considered as impossible to do. Well, there are scientific explanations about fear and its influence on human psyche. This print campaign for Science world banks on this ‘fear’ factor.
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The campaign, developed by Rethink Communications, presents claims like Daredevils are born loving fear and You see better when you’re scared.
CREDITS
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple for “Bungee Baby”, Patrick Norman for “Clown Jump” and “Jason”
Via: Science world
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