We all adore Jerry Seinfeld for his serenely humorous antics and so does the advertisement world. A single moment with Jerry on the Television is better than those hours wasted on baseless series. Knowing the entertainer he is and the impact he has on the masses, Microsoft have hired him for a $300 million ad campaign and he would reportedly get $10 million for his presence in the campaign. The other noteworthy personality in the campaign would be none other than Bill Gates himself. MDC Partners will be the one bringing forth this campaign with the phrase ‘Windows not Walls’. It is believed that Crispin Potter from MDC won the campaign for his company by pitching the same phrase. Come September and we would come to know what the $300 million ad campaign is all about.
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[Source: Brandweek]
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