Make no mistake, you haven’t seen anything yet. This piece of information is displayed not because the web understands the content of the document. It’s just an output of the service provider, search engine in this case, which at the end you’ve to interpret. Imagine if the computers on the web can understand the content and interpret the information. In advertising, it will ultimately display the right product to the right person at the right time. Semantic web can achieve this. Welcome to Web 3.0.

The Problem
The reliance of keyword rather than its meaning is the major problem. Companies are losing ROIs, right consumers are connected to the wrong products and hence content too suffers.

The Solution
Semantic web advertising will play a key role in “monetization and commercialization of Web 2.0” and giving way to Web 3.0, as Amiad Solomon, CEO of Peer39, puts it. Smart Internet will comprehend the online behavior to deliver far accurate results than the current contextual advertising and behavioral targeting models. Semantic web is all about power of correlations rather than power of links. We can say that the real targeted advertising is soon to become a reality.

Thanks Lidija Davis

Via: ReadWriteWeb