This print campaign for AMRI Hospitals, created by Ogilvy & Mather, India warns about the degenerative effects of Parkinson’s disease. The ads show hands that are desperately trying to handle matchbox, needle and tooth brush.
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The copy reads- Before the symptoms of Parkinson's get out of hand, come to us.
The campaign depicts the shaken stage of the patients who are suffering from this pathetic disease, by the clever art direction. The concept is fine and clever. However, skeptics can say that these ads are a bit insensitive owing to their slightly humorous way of presentation.
Credits:
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Piyush Pandey, Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Via: Ads of the world
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