Advertising is often creative exaggeration. We can find no fault in this strategy of exaggeration if they are harmless or do not gravely misleading the consumers about the product. Often, this kind of exaggeration comes clad in humor, the rest simply appears with half-naked stage (but not so luring) this ad belongs to that category.
glow panasonic
Shiny smooth legs- that is what this ad for Panasonic. Beauty Care promises. The image ‘literally reflects’ this message. Well, the puppy can see its own face on the smooth shiny legs of that chick.
Glow, Berlin, Germany is the agency behind this smooth exaggeration
CREDITS
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Directors: Carmen Gebhardt, Anthony Cliff
Junior Art Director: Kati Engelhardt
Photographer: Thorsten Klapsch
Via: Pixel pasta
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