Simple, beautiful, and disputed

Joby JJul 24 2010

This is such a simple and nice ad for Beans extra strong coffee. The print ad, developed by JWT India makes a meticulous design of an owl indicating the quality of the extra-strong coffee to keep you awake in the night. This is such a beautiful concept. It deserves praise.

beans beyond extra strong coffee 72dpi
beans beyond extra strong coffee 72dpi

But, oh wait…I found it on ads of the world. Some comments indicate that it was a clear case of creative theft.

Is it just a coincidence?

It might be very kind of me to ask such a question.

Without much delay, let us come to the credits.

CREDITS

Advertising Agency: JWT Mumbai, India

Creative Directors: Tista Sen, Nandita Chalam

Art Director: Monica Parag Patil

Copywriter: Monica Parag Patil

Illustrators: Umesh Wadaye, Dipak Jadhav

Photographer:Avadhut Hembade

Via: Ads of the world

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