Simplicity, the soul of creativity

Joby JDec 23 2009

We are simple human beings, basically. We love simplicity, but often what we can see is a complex combination of unwanted elements, especially in creative field. But this ad from MTV networks, paying tribute to Micheal Jackson, will attract our minds and hearts with its scintillating simplicity.

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The ad, developed by BBDO Düsseldorf, is simple and elegant. The ad Features MJ’s dancing legs, through a ribbon in black&white colour.

CREDITS

Advertising Agency: BBDO Düsseldorf, Germany

Creative Directors: Toygar Bazarkaya, Carsten Bolk

Copywriter: Martin Knipprath

Art Directors: Milena Hirschochs, Aristotelis Saflanis

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