Taking a break from their hectic life schedule, this ant couple is having a romantic furniture skating. This is the idea of this print advertisement for Pledge, the furniture polish.
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The ants are shown skating on the polished surface of a table. The image conveys the intended message- Pledge makes the table smooth. However, this skating exercise would not be healthful for the ants. As every romantic rendezvous has an unhealthy side, these photoshop created ants also face the same destiny at the end.
Though the concept is impressive, there is no copywriter, as in the case of the smoker’s bed. Of course, the idea is conveyed. But, words can add some magic to this idea. Even a magician says ‘abracadabra’.
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