This print campaign for Sky TV claims- The most beautiful football is only in HD.
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The campaign, developed by 1861 United, Milan, Italy, humorously portrays the message. Actually, this humor is sometimes biting, in a general way. In each ad we can see contrasting images. One is that of ‘’beautiful, lively football’’ and the other is of worthless, ‘’tummied’’ football.
The comical way of communication suits the nature of the brand, and helps it to communicate the message with ease to the target audience.
CREDITS
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana, Giorgio Cignoni
Copywriter: Luca Beato, Federico Ghiso
Photographer: Andrea Melcangi
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