We have seen how the Romanian traffic cops tried to make awareness among the barflies about the danger of drunk driving through some misspelled words. Here, Elm grove police is trying to make awareness among people about the dangers of speed driving.
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This nice effort, developed by Cramer-Krasselt, Milwaukee, USA, includes signboards on roadsides which show the risk of speed driving . The sign boards consist of messages that are informative and at the same time interesting because of its way of presentation.
Along with the display of the speed limit, the sign boards show information on the accident rate. One sign board reads-chance of crash as ‘40% another one says about the accident bills. 46 days in hospital bed-another sign board reads.
Anyway, these messages are capable enough to attract the attention of the drivers, and they may slow down at least to read those messages.
Credits:
Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
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