This print ad is magnificently highlights the USP of the Smirnoff Vodka. The ad is focusing on conveying that this brand of vodka is being distilled through a three-tiered process to harness the maximum purity that other companies are probably not doing. The ad is brilliantly showing three photographs, the first one representing a textual paragraph explaining the history of the company, the second photograph contains selected lines from the previous photograph with maximum text omitted and the third photograph contains further reduced text from the second one that reads ‘triple distilled for purity’.

The flow of the ad is exactly the same as the impurity of vodka is removed in the each level of distillation process.

The ad is very innovative to appeal instantly to any one. The luminous work has been accomplished by JWT, London.

Via Twenty Four