This is an impressive television advertisement campaign launched by Smirnoff Vodka narrating its trouble history at the time of inception of the company and its successful journey to become a world famous brand name. Smirnoff was originally launched in Russia, produced by a family which shares its name. But very soon the Russian government imposed a state run monopoly on vodka production in 1894, followed by the nationalization of the company in 1917.
Soon after that, Vladimir Smirnoff, grandson to the original vodka producer, was declared a bourgeois ‘enemy of the people’ and was captured. But he managed to escape to France, Vladamir then begins to work on his grandfathers Vodka recipe thus bringing Smirnoff back into production and the rest is history.
Interestingly, the advertisement has shown a red fluid depicting the brand running through various landscapes and portraying trouble it faced and its journey to become a well known company. The presentation of the campaign is actually fascinating and compelling. The ad ends on a tag line note appearing besides its pet vodka bottle saying, ‘Clearly Smirnoff’. The advertisement was created by JWT, New York.
