Here we have “surprise” as the method of advertisement. While most ads reveal the best features of their products and conceal those that they do not want their prospective consumers to know before they actually use the product, the adverts of two soft drinks in Singapore reveal nothing at all about their products keeping the element of surprise alive. The vending machines delivering these soft drinks, aptly named – Anything and Whatever, say simply nothing about the flavor of the drink the consumer buys. The images of a farm, clinic and magician give no inkling about the drink one is going to devour. This may be called safe advertising – you cannot blame the advertiser if anything goes wrong.
via: ibelieveinadv
Comments
Wow that is kinda deceptive still since you can’t tell what you get. Like me, I hate grape soft drinks...supposing the flavour was grape now? I would be utterly disappointed and throw away the drink immediately and end up wasting 5 bucks or w/e the price is. I would be quite afraid to try it out personally. Dunno how successful this will be.