This outdoor advertisement campaign was launched in Canada by Solo to promote its walki talkie. The campaign aimed at providing their potential consumers a live demonstration to know about features of the walkie talkie. In this effort a giant sized walki talkie with built in two-way radios placed at the bus shelters of some selected cities. When people pushed the button they used to get connected live with another bus shelter located in another city.
The campaign obviously enticed many people to experience the feature of the walkie talkie and the campaign was designed in a way that might have fueled mouth publicity as well. The campaign was created by Rethink, Vancouver.
Via: Frederick Samuel
