The description below the campaign reads- This campaign sees professional photographers positioned to take a shot holding a large SLR camera that has been replaced by a Sony compact camera.
print fashion
Let me admit that at first I find it ‘a little’ difficult to make out what the ads mean really. Thanks, the above description helped me. Might be stupid of me not to understand the meaning at first glance.
The caption reads- a little professional
Unfortunately, I find this caption also that does not fit to the ads. A tiny creative, perhaps?
This is clever, but…
The campaign has been developed by Saatchi & Saatchi, Sydney, Australia
CREDITS
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Via: Ads of the world
print press
print sport
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