These ads for SOS Jeans, as part of spring summer 2010 campaign, belong to those umpteen fashion-related ads. It doesn’t make us wonder and say a ‘wow’ in admiration.
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Well, if we say that fashion-related campaigns usually do not have a solid concept except gorgeous models, this is another thing. In that sense, this campaign is not so terrible.
The campaign has been developed by DLVS Creative Services, Rotterdam. The model seems gloomy or uninterested. That empty gaze proves it.
CREDITS
Advertising Agency: DLVS Creative Services, Rotterdam, The Netherlands
Creative Directors: Mark de Leeuw, Monique van Steenbergen
Art Director: Monique van Steenbergen
Photographer: Hans van Brakel
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Via: Ads of the world
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