Yes, the Beijing party will be over soon and all marketers are shifting focus to London Olympics 2012. Visa is throwing party for London Olympics 2012 on Aug 24, the day of official ‘handover’ ceremony. Here the Olympic flag too will be handed over from Beijing Olympic committee to Mayor of London, Boris Johnson. A Visa London 2012 Party on The Mall has roped in Olympic star Michael Phelps as well. Representatives of other International Olympics marketing partners will be present too. It is estimated that nearly 40,000 people will join festivities at Buckhimgham Palace. The event will be telecast globally.
Already UK tourism group, Visit London, have launched their global ad campaign. But Visa seems to be leading the future marketers of London Olympics Games. Visa is all set to play a larger role as one of the biggest multimedia partners of the London Olympics Games-2012. So its time to begin another party as spotlight moves to next Olympics.
Source:BrandWeek
Comments
A pall of gloom must have already set over China, not because of an earthquake or Dalai Lama’s secret visit to Tibet, but the Olympics are over. Now it is the turn of the English to start getting excited and remain excited till 2012 Olympics end and then it would be the turn of Rio or Tokyo or Madrid or Chicago’s turn to get excited... :Sigh: