We are prejudiced towards fashion ad campaigns. Oh, we don’t have to use that word-prjudice- Fashion ads usually don’t have a concept. Half-naked/completely naked bodies, stupid, inanimate glares, and glossy set-ups. That’s all. Oh, some of them entertains us occasionally, showing nipples, butts and kamasutra-like postures in a refreshingly embarrassing way.
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Here is another fashion ad campaign, which is based on a concept(or so it says)
The Gas jeans AW2010 campaign created by the Kennedy+Castro, portrays some simple, casual fashion victims.
URL: http://www.standupforsimplicity.com
CREDITS
Advertising Agency: Kennedy+Castro, London/Rome/NYC, UK/Italy/USA
Creative Director: Ercole Egizi
Copywriter: Cosimo Bizzarri
Photographer: Scott Schuman (aka The Sartorialist)
Photo Optimization: Matteo Tranchellini Studio
Development: thinkingabout
Via: Ads of the world
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