Strawberry Fields Forever!. This is a beautiful and delectable advertising initiative for the promotion of John Lennon, The NYC Years, the exhibition at The Rock & Roll Hall of Fame Annex. For this, die-cut strawberries containing the event info were mounted on stakes, and then planted in the Strawberry Fields section of Central Park in New York.
rock and roll hall of fame john lennon strawberry
So, pedestrians can pick the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered.
CREDITS
Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Art Directors: Michael Lubrano, Kimberly Yau
Copywriters: Kimberly Yau, Michael Lubrano
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