Another ambient advertising effort for the cause of street children. The concept has been developed by Ogilvy & Mather, Mumbai for IAPA.
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The concept aims to make people realize the striking difference between their own children and the street children. To depict the difference, the advertisers adopted an everyday situation with a unique touch. They packaged newspapers as bed sheets and placed them along with branded sheets, to bring home the glaring difference between the two.
CREDITS
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz
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