More ad dollars are going into online advertising arena as ever increasingly automobile buyers are overlooking local and national print advertisements. Friedman-Swift Associates, an automobile research firm has surveyed more than 12,000 new car shoppers in 2005 and found out that people prefer to log onto the dealership website before making a purchasing decision. In 2005, a good 30% consulted dealer web site whereas in 2001only 17% of potential car customers visited dealer website.



President of the firm, Judy George says, dealers are discovering the fact that only 35% of customers look at newspaper ads and this will surely change a lot of advertising habits.



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