This nice concept appeals to the heart, eyes and perhaps to the kidneys, if you are going to respect its message.
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Indeed, this is the manifestation of a wonderful, genuine concept. It is simple, yet the concept was not easy to convert into a concrete shape. So, the art-direction too deserves a silently-loud clap from our minds.
This print campaign, developed by Greenroom Advertising, aims to make awareness among diabetic patients about the necessity of consulting a doctor regularly and check eyes, heart and kidneys. To convey this message in a sugary-way, the ads feature ice-creams in the shapes of an eye, kidney and heart.
The copy reads-
Don’t treat Diabetes to your heart. People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.
CREDITS
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
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