Communicating to children is not an easy process. The message, even if it is serious, should be presented in a digestible and sweet way. That is what Colgate has done through this ‘sweet effort’.
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Colgate normally gives out small product samples at annual events like ‘’Oral Health Month” to give the message to kids to take care of their teeth after eating sweets. But this time, instead of conveying the message directly, Colgate adopted a sugar-coated method. Kids were given ice creams and cotton candies. The stick shaped like a toothbrush carried a written advice‘’ don’t forget’’ with a Colgate logo.
Credits;
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Advertiser’s Supervisor: Ittawin Ngoenwichit (Account Director)
Account Manager: Natphon Pholsong
Account Supervisor: Jaime Prieto/Sanjay Bhasin/
Producer: Amornmarn Rattanarakpinyo
Art Director: Kijchapon Patiwongphaisarn/Somchok Kunjaethong
Photographer: Jasda Trivittayanuruk/Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo
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